The Southern Headquarters of the China Arts and Entertainment Group (CAEG) was established in November 2024 in Shenzhen, Guangdong province, a strategic move designed to accelerate the CAEG's presence in the Guangdong-Hong Kong-Macao Greater Bay Area, cultivate emerging business sectors, and unleash new waves of creative innovation.

As the CAEG's operational extension into this vibrant region, the Southern Headquarters is uniquely positioned to integrate and expand regional resources from its base in Shenzhen, advance innovative cooperation projects in cultural tourism, performing arts, and exhibitions, build collaborative platforms and partnerships across the Greater Bay Area, and deepen the CAEG's engagement with Hong Kong, Macao, and the Greater Bay Area market.

The Southern Headquarters brings together elite talent from across the CAEG's diverse divisions, leveraging 75 years of accumulated experience in cultural exchange and arts management. Its mission is clear: to serve the national strategy of bringing Chinese culture to the world, telling a good China story and going global, with a special focus on performing arts, exhibitions and cultural tourism in the Greater Bay Area.